Engaging Consumers with Interactive Vending Technology

Discover how XLAB’s custom vending machine solution brought the Red Bull brand to life. To stand out in high-energy environments, Red Bull sought an innovative way to connect with consumers directly at the point of purchase. Our talking vending machine provided an interactive experience that went beyond simple transactions, surprising and delighting customers while reinforcing brand identity. (This was before LLMs became a thing!)

Innovation in Customer Engagement

This wasn’t just a vending machine—it was an interactive touchpoint that turned purchasing into a memorable experience. By engaging customers with voice prompts and personalized messaging, Red Bull’s talking vending machine created an instant, fun connection with the brand, sparking curiosity and enhancing recall.

• Brand-Driven Innovation for Consumer Engagement

• Customizable Voice Interactions

• Seamless User Experience with a Fun Twist

Creating Moments That Matter

For Red Bull, interaction was key. By implementing voice technology, we transformed traditional vending into a dynamic experience, capturing attention and encouraging interaction, making every purchase moment memorable and aligned with the brand’s high-energy ethos.

• Enhanced Brand Interaction at Point of Sale

• High-Impact, Interactive Design

• Instant Consumer Engagement with Measurable Impact

‍